The Boston Globe | By Adam Vaccaro
May 11, 2017
You might not picture the great outdoors when you think of Boston’s Seaport District, but L.L. Bean wants to change that.
The iconic Maine retailer will open a store next spring in the fast-growing neighborhood, which is so far dominated by office buildings and a convention center. The store will include outdoor activity classes, which will offer customers kayaking and paddleboarding activities along the South Boston Waterfront.
L.L. Bean already operates a kiosk in the Prudential Center mall. But the Seaport store will be the company’s first full store in an urban setting, said Ken Kacere, the company’s vice president of retail.
“The Seaport became something we thought about because there’s a trend of people moving back into cities,” Kacere said.
The company is using Boston as a test market to determine whether it should open urban stores in other markets, Kacere said. Boston was a good place to start, he said, because of the company’s New England ties.
At 8,600 square feet, the Seaport shop will be among the smallest of L.L. Bean’s 37 open or planned stores. Its biggest in Massachusetts is about 31,000 square feet, in Burlington. And its campus of flagship stores in Freeport, Maine, total 220,000 square feet.