Developers Engage In ‘Amenities War’

Expectations, Construction Costs Contribute To Escalation Of Luxury Living

Banker & Tradesman | By Jay Fitzgerald
September 25, 2016

amenitiesWar has come to Boston.

It’s not a war fought with tanks, planes, bullets and bombs. Instead, it’s a non-conventional war waged with doggie spas, rooftop cabanas, media-entertainment centers and private lounges with catering kitchens. It’s a war for the hearts, souls and wallets of Bostonians seeking luxury living.

“It’s an amenities war,” said Sue Hawkes, managing director of The Collaborative Companies, a Boston real estate design and development firm in the thick of the burgeoning and evolving luxury living market in the city and surrounding communities.

So-called luxury living used to entail swanky new residential buildings with 24/7 concierge service, valet parking, a small fitness center and perhaps the occasional dog walker to take the family pet for a stroll down the street.

But with the recent flood of new and proposed residential apartments and condominium buildings coming on line in Boston, the competition for renters and buyers has only intensified in recent years – and thus the introduction of residential amenities not previously seen in Boston.

Of course, there’s now the almost standard “doggie spas” now being built within new residential buildings, from the soon-to-open Pierce Boston in the Fenway to the recently opened One Greenway near Chinatown to the planned One Dalton tower to be managed by Four Seasons in the Back Bay. (Yes, they really are called dog spas, though they’re more like small shower rooms with tubs for precious pooches to freshen up.)

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