Reebok preps to sell 65-acre Canton headquarters campus

Boston Business Journal | By Catherine Carlock
April 5, 2017

Reebok International Ltd. and Adidas Group, Reebok’s parent company, have tapped real-estate brokerage CBRE New England to market Reebok’s sprawling 65-acre headquarter campus in Canton for sale.

Dave Pergola and Brian Doherty of CBRE New England’s capital markets team will lead the sale effort.

Reebok will begin vacating the campus in September, as it moves 700 employees to a new 220,000-square-foot headquarters at the Innovation & Design Building on the far edge of Boston’s Seaport District. That five-story office will feature a two-floor, 30,000-square-foot gym with a CrossFit box, studio spaces and a boxing ring.

Reebok President Matt O’Toole said at a February event that it was a tough decision to vacate the Canton campus, but that the draw of the Seaport’s status as an innovation center was tough to beat.

“We have a lot of amenities, and it’s very tough to say, ‘Let’s leave that behind and come to an urban environment,’” O’Toole said then. “The thing we realized was what was making our company successful and growing the community we had created, not just around our business activities but our commitment to physical activity and movement. … Over time, everybody came to the same conclusion: wouldn’t it be cool if we could integrate what we’re doing with a much broader group of innovators?”

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