Reebok’s new HQ will be at Design Building in Seaport District

The Boston Globe | By Tim Logan
December 7, 2016

reebok-hqReebok is joining the stampede to the Seaport.

The maker of athletic shoes and gear said Wednesday that it will move its corporate headquarters, and 700 jobs, to the Innovation & Design Building, a sprawling former warehouse on the edge of Boston’s waterfront that is fast becoming a hub for creative firms.

Reebok will move next fall into about 220,000 square feet on five floors, with office space, a two-story gym, a design lab, a retail store, and a public restaurant. They even plan to create a mile-long running track around the building.

“We have a goal of being the fittest, healthiest workplace in the country, and this new location will go a long way in helping us achieve that goal,” Reebok president Matt O’Toole said in a statement. “It will be a workplace unlike any other in the city.”
In November, Reebok announced plans to leave its longtime home in Canton and move to Boston, in part to tap the city’s young workforce and expose its brand to more potential customers. Last year, rival Converse Inc. made a similar move, from North Andover, while the sneaker makers New Balance and Puma have long been in the city.

With rents rising in the Seaport, the timing is good, said Ani Collum, a retail strategist at Retail Concepts, a Norwell consulting firm. The move should help Reebok attract a younger and more diverse talent pool.

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