Rita’s Italian Ice opening first Mass. location this week


Boston Business Journal | By Catherine Carlock
October 11, 2016

ritasRita’s Italian Ice will open its first Massachusetts location this Thursday at 170 Everett Ave. in Chelsea.

The location is also the first Rita’s store for Patricia Shelton, of Roxbury, who signed a deal last year to bring 30 Rita’s locations to Greater Boston by 2023. Through entity Ice Treats Inc., Shelton plans to expand to Suffolk, Middlesex, Norfolk and Plymouth counties.

Last year, Shelton told the Business Journal that she was looking at Roxbury, Hingham, Bedford, Roslindale, Jamaica Plain, Allston and Brighton for locations, and also planned to bring mobile Rita’s units to downtown Boston.

“While visiting a close friend in Philadelphia, I was able to try Rita’s ‘cool treats’ for the first time and fell in love with the brand and knew I had to be the one to bring Rita’s to Boston,” Shelton said in a prepared statement. “I love that Rita’s mission is to bring happiness to its guests, and I cannot wait to spread that joy to my friends and neighbors here in Massachusetts.”

Read More.