Why is GE naming its Boston headquarters 'Innovation Point'?

Earlier this week, multinational conglomerate General Electric Co. sent out an invitation to the groundbreaking ceremony for its $200 million Boston headquarters campus. The name of that campus? "GE Innovation Point."

GE (NYSE: GE) officially became a Boston-based company last August and is working out of temporary space on Farnsworth Street. That office, and GE’s 2.5-acre future site along the Fort Point Channel, are located fully within the Fort Point neighborhood.

Yet GE, when announcing its headquarters move to Boston last January, specified that it was moving to the Seaport District. (Just to make things a tad more confusing, the Seaport is often referred to as the Innovation District.)

That the Fort Point neighborhood is separate from, yet at the same time enmeshed in, the Seaport District (aka the "Innovation District," aka the "South Boston Waterfront"), is a separate conversation. But the question remained: did GE name its campus “GE Innovation Point” in an effort to combine the Innovation District and Fort Point names into one? I called up Jeff Caywood, a GE spokesperson, to ask.